To add buttons for downloading a mobile app to transactional emails in Klaviyo, follow these steps:

1. Use Klaviyo’s Email Template Editor

• Open Klaviyo and go to Email Templates.
• Choose an existing template or create a new one.
• Use the Drag & Drop Editor for a simple setup.

2. Add a Button Block

• Drag a Button block into the email template.
• Click the button to edit its Label (e.g., “Download on the App Store” or “Get it on Google Play”).
• Set the URL to direct users to your app’s download page:
  • Apple App Store: https://apps.apple.com/app/idYOUR_APP_ID
  • Google Play Store: https://play.google.com/store/apps/details?id=YOUR_PACKAGE_NAME

3. Use Image-Based App Store Buttons (Alternative)

If you want official app store buttons:

• Download the official badges:
  • Apple App Store
  • Google Play Store
• Add an Image Block in your email template.
• Upload the respective badge images.
• Set each image to link to the appropriate store.

4. Add UTM Parameters for Tracking (Optional)

To track clicks, append UTM parameters to the URLs:

5. Test & Preview

• Use Preview & Test Send in Klaviyo to check how the buttons appear.
• Ensure the links open correctly on mobile.