To add an option for customers to download your app in Shopify transactional emails, follow these steps:

1. Identify the Transactional Email to Edit

Shopify allows you to edit emails such as Order Confirmation, Shipping Confirmation, Abandoned Cart Recovery, etc. You can find these in Settings > Notifications in your Shopify admin.

2. Edit the Email Template

• In your Shopify Admin, go to Settings > Notifications.
• Click on the specific email template you want to edit (e.g., Order Confirmation).
• Click Edit Code.

3. Add a Download App Button

Insert the following HTML code at an appropriate location in the email template:

<p style="text-align: center;">

  <a href="YOUR_APP_STORE_LINK" style="background-color: #007aff; color: #ffffff; padding: 12px 20px; text-decoration: none; border-radius: 5px; font-size: 16px;">

    Download Our App

  </a>

</p>

Replace "YOUR_APP_STORE_LINK" with your actual App Store or Google Play Store link.

4. Add Mobile-Friendly App Store Badges (Optional)

If you want to include official App Store or Google Play Store buttons, use the following:

<p style="text-align: center;">

  <a href="YOUR_APP_STORE_LINK">

    <img src="https://developer.apple.com/assets/elements/badges/download-on-the-app-store.svg" alt="Download on the App Store" style="width: 150px; margin-right: 10px;">

  </a>

  <a href="YOUR_PLAY_STORE_LINK">

    <img src="https://upload.wikimedia.org/wikipedia/commons/7/78/Google_Play_Store_badge_EN.svg" alt="Get it on Google Play" style="width: 150px;">

  </a>

</p>

Replace "YOUR_APP_STORE_LINK" and "YOUR_PLAY_STORE_LINK" accordingly.

5. Save & Preview

• Click Save.
• Use the "Preview" option to check how the email will look.
• Send a test email to verify the appearance.

Extra Tips:

✅ Place the download option at the end of the email so it doesn’t distract from order details.
✅ Use UTM tracking in your links to measure app downloads from emails.
✅ Ensure the design looks good on mobile since most users open emails on phones.